Instructions on how to use local keywords to improve Google rankings


How to Use Local Keywords to Boost Google Rankings
How to Use Local Keywords to Boost Google Rankings

Instructions on how to use local keywords to improve Google rankings

How do you find and use keywords to increase your ranking in local search? Find out how to choose the right keywords here.

Did you know that 76% of people who search for the nearest business on their smartphones visit it during the day? Or that 28% of these searches end with a purchase? This is the power of local SEO and local keyword research. Choosing the right keywords for your business can help you rank better on competitive keywords related to your product and industry.

Although local search may result in less search volumes, it is more about intent and attracting traffic ready for conversion. You should make it easy for consumers to find your local company on Google and other search engines. So how do you find and use keywords to increase your ranking in local search?

Read on to find out. Local research keyword verification. First you need to find out which search queries help people find your business.

Optimizing your website will be much easier if you know the keywords by which you are ranked. Then you can focus your efforts on other relevant keywords.
For example, if your bakery is already well ranked by the query [Lexington Bakery], you can work on other search queries. You can divert your attention to ranking by queries such as [bakery in Lexington] or [best bakery in Lexington]. But here the most important thing is to choose those keywords that are not so competitive, that is, the more the keyword occurs in other articles, in your competitors, the more this word will have more competition, since Wordstat shows us just how many visits per month, then the mutagen will show us how many visits and what kind of this one the words competition, which is not a little important, the selection of keywords online is a very important point, since the competition of the word is a very important thing, for example, according to Wordstat, a visit may be within 20 visits, then this word may have such a competition, that you just won't get into the top positions in search engines, so here you need to be careful and analyze.

Checking the positions of the site's keywords online and optimizing the keyword in the article using the GoGetLinks service.

This service can not only check the positions of keywords, but also show by a special table how much your key has been optimized, and will make it possible to bring each key to the highest point of optimization, that is, optimize it more than your competitors, and this costs a lot, here are some images, the cost.

The second image will show a table on keyword optimization in the article itself, and will tell you everything you need to do so that your key is maximally sharpened for the article.

Next, the image will show the keyword verification table in Google and Yandex search engines, here you can leave it as is or do it manually whenever you want. GoGetLinks will check every Tuesday in an automatic format, it seems to me the most optimal check, but also do not forget that you can do it manually. For such a price, it's generally a free check and optimization of the keyword in the article. Checking the positions of the keywords of the site online is a very important fragment in the fruitful promotion.

By improving search results for other related phrases, you increase the reach of potential customers. Next, it will not be about the GoGetLinks service, but just additional useful information.

What to explore. When conducting local keyword research, you can use tools like Google Keyword Planner, Semrush, etc. to get search volume data for your location. Don't limit yourself to just your location. Expand your search to include nearby individual locations. Such data on the search volume for specific areas may seem few. But taken together, such data can provide a reasonable amount of traffic with high purchasing intent.

Just don't stray too far from your actual location if it's important to you at all, as there are many topics that don't require linking to your local residence. In addition, you should study what steps your competitors are taking to better rank in local search. Enter the URL of their contact page in the Google Keyword Planner.

Thus, you can get the keywords that Google, Yandex and other search engine is likely to connect with their business. Work on targeting these keywords to gain a competitive advantage.

Selecting local keywords to use
Google is working on creating more localized search results. A few years ago, search engines gave the same results for people doing the same search in Arizona as in California. Today, Google uses a more local approach when ranking search results. He prefers businesses with a local list in the immediate vicinity of the person conducting the search. This means that local businesses should be able to rank on much more competitive and general queries with local intentions, such as [bakery] or [florist]. However, local businesses still face high competition for smaller areas.

Get rid of the frustration associated with completing projects. Transfer your deadlines to experienced freelancers who will be able to complete any task before the deadline — and maintain your business at maximum speed. If you want to take one of these top three places, your local SEO game is an absolute priority.

How to choose the right local keywords
Now that we've looked at the meaning of keywords and the role of search localization, how do we choose the right keywords?

Here is a three-step approach that can help you in researching local keywords. Use industry keywords. Your goal is to identify frequently used phrases that people will use to search for your company.

The first step is to identify the words or phrases that people use when describing your products or services.

Put yourself in their shoes. Think about what they will type in search engines to find a business like yours. Brainstorm and make a list of local keywords and phrases that are relevant to your industry. This list forms the basis for your core keyword research.

For example, if you are a bakery, your list may contain terms such as: Baguettes. Wedding cakes. Bakery products. Desserts.

Use keyword modifiers
The next step to finding the right local keywords is to develop modifiers that people will use in their searches. Modifiers include words that can be used to describe an event, quality, product type, or other associated words.

Examples include words such as: Weddings. The best.
Lilies. Delivery in one day.

For a flower shop, these are phrases such as funeral wreaths, wedding bouquets, exotic flowers, the best florists, etc.

Research local keywords. You want to identify keywords for your local SEO that relate to your geographic location. Consider the different locations and areas you serve and where your customers are from. If you have a delivery service, include the names of these areas, counties, cities, etc. in your blog posts and website content. People tend to look for businesses near them first. When choosing these local keywords, consider where your target audience lives or works.

For example, a florist can focus on keywords such as: The best florist in Durham. Exotic flower shops in the RDU area.
Florist near Hillsborough Road, Durham.

How to advance in the local SEO game.
The world of local SEO is constantly changing, but there are several proven ways to stay ahead of the rest and occupy top positions.

Here are some tips on how to move forward.

1. Google My Business
It is impossible to overestimate the importance of having a Google My Business listing. Local businesses can use Google My Business to improve their location-based SEO strategy.
In addition, Google uses Google My Business information for Google Knowledge Graph. The database stored in Google My Business improves local search.

2. Content with local focus
Full-format, urban and informative content is absolutely essential. Content can take the form of local promotions, news, and industry trends depending on your industry and niche.
It is important to write useful content that locals are looking for.

3. Quotes
A key component of any SEO strategy is links and brand mentions. Both links and mentions add legitimacy to your local business as people quote you in their content. Local directories like Yelp, Google Listings, or even the local Chamber of Commerce can help create a strong local link profile. While brand mentions on review sites like Yelp, Google Maps, Facebook and high-quality websites also give strong SEO signals.

4. Reviews
Know that 88% of people trust online reviews as well as personal recommendations from colleagues. Although you want more positive reviews than negative ones, the difficulty lies in finding reviews. Encourage your customers to share their experiences with your business.